AI Insights · Timothy · January 2022
Top 5 Health and Fitness Apps in New Zealand for Q4 2021
Explore the performance trends of the top 5 health and fitness apps in New Zealand during Q4 2021, based on data from Sensor Tower.
In the fourth quarter of 2021, the top 5 health and fitness applications in New Zealand showed varying trends in downloads, revenue, and active users, according to Sensor Tower data.
The NZ COVID Tracer app saw its weekly downloads fluctuate, peaking at around 25K during the week of October 25 and dropping to approximately 19K by the end of December. The app maintained a high number of active users, with a peak of about 946K in mid-December before slightly declining to 876K by the end of the quarter.
MyFitnessPal: Calorie Counter experienced a steady increase in weekly revenue, peaking at roughly $15.7K in late November. However, its weekly downloads showed a downward trend, starting at around 2.5K in late September and dropping to 1.1K by mid-December before a slight recovery to 2K in the last week of the year. Active users also saw a gradual decline from 61K to 53K over the quarter.
Fitbit: Health & Fitness demonstrated significant fluctuations in weekly revenue, culminating at about $10.8K in the week of December 20. Download numbers remained relatively stable, with a notable spike to 8K in the week leading up to Christmas. Active users hovered around 37K throughout the quarter, showing minor variations.
Flo Period & Pregnancy Tracker experienced a significant increase in weekly revenue, peaking at around $13.7K in late November. Weekly downloads were consistent, with a notable increase to nearly 3K in the last week of December. Active users remained steady at approximately 69K during most of the quarter.
Lastly, AllTrails: Hike, Bike & Run showed a varied weekly revenue pattern, peaking at about $2.1K in the final week of December. Weekly downloads also saw a notable increase, reaching 2.7K in the last week of the year. Active users steadily increased from 20.5K in late September to 25.5K by the end of December.
For more detailed insights into the performance of these apps, visit Sensor Tower.